About

Dori Manela is a New York-based writer, content manager and social media consultant. She started Dori’s Shiny Blog in November 2007. As her passion for fitness grew, DSB turned into a health & fitness blog. With the help of her favorite social networking site Twitter, Dori has connected with other bloggers, boutique fitness studios, companies and readers to share her love of working out. She writes a weekly post for NBC New York’s new health blog, Go Healthy NY. She reviews the hottest NYC workouts in a special feature called Dori’s Quest.

Dori has been working closely with multiple fitness companies on their social media and marketing strategies through Twitter, Facebook and blogging. As she continues to build her own blog readership through social media platforms, she learns more about what the most effective social media strategies and hopes to bring these skills to a new position.

In her past life, Dori was a communications specialist at Merrill Lynch in the Human Resources (HR) Communications group. Her responsibilities include electronic and print communication for human resources-related information including health and family care services, employee programs, policies and performance management. She helped develop and manage content on the Human Resources and Employee Information websites. Dori also supported the marketing and communication efforts of the firm’s diversity and inclusion group, most notably monitoring and advising on all communication needs of the U.S. Professional Networks.

Dori holds a Master’s degree in Corporate Communication from Baruch College. She graduated Binghamton University with a Bachelor’s degree in English, General Literature & Rhetoric.