Resume

Dori Manela

PROFESSIONAL EXPERIENCE

Sentinel Real Estate (November 2010 to Present)

Content Management Coordinator

  • Manage content for 60 multifamily community property websites
  • Implement social media strategy and presence for each property
  • Maintain communication with property managers to stay up-to-date on relevant property news

Merrill Lynch, New York, NY (September 2007 to Present)

Communications Specialist, Communications & Public Affairs

  • Created and published content for Human Resources, Diversity & Inclusion and Employee Information websites ·   Advised HR groups firm- wide on electronic marketing communications for current processes/projects
  • Wrote, edited and produced internal e-newsletters
  • Devised and communicated content publishing process and calendar to stakeholders
  • Liaised with technology partners to implement website solutions benefiting employees globally
  • Wrote feature intranet articles about company events and programs
  • Analyzed website performance and metrics with Webtrends

Time Inc/Bertelsmann AG, Doubleday Entertainment, New York, NY (February 2006 to August 2007)

Senior Internet Copywriter, Current Member Internet Marketing

  • Created content and design for promotional emails that reached 3,000,000 book club members across commercial and niche channels
  • Conducted author interviews and wrote author profiles for newsletters and websites
  • Developed quarterly e-mail marketing strategy
  • Produced content for book club websites describing programs, offers and site usability options
  • Collaborated with multiple departments to ensure accurate copy
  • Managed and supervised the email team’s intern
  • Implemented marketing of book clubs through MySpace and other online communities

RELATED EXPERIENCE

NBC New York,  New York, NY (March 2011 to Present)

Contributor, GO Healthy NY,

  • Write health and fitness articles for NBC New York’s GO Healthy NY blog initiative
  • Established “Dori’s Quest,” a weekly column devoted to reviewing unique New York-based fitness classes
  • Form relationships with fitness studio and health club owners to determine topics to review

Dori’s Shiny Blog. New York, NY (November 2007 to Present)

Blogger, Health & Fitness

  • Write original content about health and fitness on a weekly basis
  • Leverage blog readership through social media resources
  • Implement SEO strategies and analyze site metrics using Google Analytics
  • Organize meetups, fitness classes and events for NYC-based bloggers and readers
  • Establish relationships with bloggers and readers nationwide

Exhale Spa, New York, NY (January 2010 to Present)

Social Media Ambassador

  • Work with communications team on researching, advising and executing details of exhale’s social media strategy
  • Create stronger exhale presence in social media outlets including blogging, Facebook and Twitter
  • Coordinate and advise spa locations nationwide on Twitter best practices
  • Engage social community in conversation to promote exhale’s proprietary Core Fusion® classes

EDUCATION

  • Baruch College, City University of New York, Master of Arts, Corporate Communication
  • Binghamton University, State University of New York Bachelor of Arts, English Rhetoric & Literature

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